AVAILABLE FOR: web builds, app builds, SEO audits, GEO strategy, AI-SEO content
I’m Ashutosh Sharma, also known as DevBehindYou. Developer by heart. SEO specialist by mind. Analyst by habit. I build web and mobile products, then engineer them to rank on Google and get cited by ChatGPT, Perplexity and AI Overviews.
help for commands. Or portfolio to jump straight to the work.The developer behind DevBehindYou
DevBehindYou is Ashutosh Sharma. Developer by heart, SEO specialist by mind, analyst by habit. I build web and mobile products, then engineer them to be found. Same person, same project, no handoff in between.
I started as a developer. Shipping felt great until I watched good products sit invisible in search. So I learned SEO properly, as my problem rather than marketing’s. Then AI search moved the goalposts and I went deep on GEO before the industry agreed on a name for it.
Since then: 12+ web builds, 150+ SEO and GEO strategies, 2,500+ content pieces, 250+ UX wireframes, across SaaS, HR tech, manufacturing, QA automation, edtech and real estate. Building without discoverability is invisible. Marketing on a weak technical base is fragile. I pick both.
What I do
Building comes first. Search and AI visibility decide whether anyone sees the build. The data settles arguments about both. Split them across four vendors and you pay for the handoffs.
12+ builds shipped
Full-stack builds where SEO structure is a build decision, not a later pass. Client sites, internal CRMs, admin panels, migrations off legacy WordPress. This page is the demonstration: plain HTML, CSS and JS, no build step.
Full service pageDevBehindYou SEO · 150+ strategies
Technical SEO and GEO as one discipline, run next to the code. I read the crawl logs, fix the render-blocking code myself, and confirm it in Search Console. Most SEO reports list problems. Mine arrive with the commits that solved them.
Full service page2,500+ pieces shipped
Content structured so a search engine ranks it and an answer engine can quote it. Cleanup counts too: for Ohh My Brand, 60 scraped posts came out before a single new one went in.
Full service pageI don’t guess, I measure
Reporting built around decisions instead of raw numbers. Each metric arrives paired with what it should change: which page to fix, which template is losing you conversions.
Full service pageCurrent stack
Shipped builds
12+ builds across client work and my own products. Three below, picked because they solve three different problems. Every build ships with technical SEO structured in rather than retrofitted.
A data and AI analytics consultancy. I built the site and wrote the SEO and GEO strategy behind it, so architecture and search plan were decided together.
Bookings, conversation and client records in one place. Next.js front to back, a chat widget for first contact, and a custom admin panel so the owner runs it without paying for a CRM.
A VTuber fan site with a community to manage and a content schedule to keep. Different audience, same discipline: server-rendered, fast, run from a purpose-built panel.
The rest sit under client NDAs, alongside 14 templates I wrote and sell as source code. Stack gets picked per project: Next.js by default, WordPress when a client’s team maintains it, Flutter when it needs to be an app.
DevBehindYou on GitHub
Four projects from the DevBehindYou GitHub, where 25+ repositories are public.
01JAVASCRIPT
Open-source web app that converts documents into clean Markdown using Microsoft’s MarkItDown library. Built after a $50 afternoon API bill showed me what token overhead raw files were costing.
02DART / FLUTTER
A note app built around two things most note apps trade against each other: security and convenience. Local-first, with a deliberately small surface area.
03WEB APP
World-time app showing the current time across countries at a glance. Small by design: one problem solved completely instead of five partially.
04DART / FIREBASE
E-commerce app with Firebase integration. Auth, catalogue, cart and orders wired end to end as a reference build, not a screenshot demo.
Generative Engine Optimization
Generative Engine Optimization (GEO) is the practice of getting a brand surfaced and cited inside AI-generated answers on ChatGPT, Perplexity and Google AI Overviews, rather than only in blue-link search results. Answer engines quote passages, not pages.
| What changes | Classic SEOBlue links | GEOAI answers |
|---|---|---|
| What you compete for | A position in a list | A sentence inside the answer |
| The unit that wins | The page | The passage |
| How you measure it | Rank, clicks, impressions | Citations and share of answer |
| What earns the trust | Links and domain authority | Entity clarity and checkable claims |
| Who has to read you | Googlebot, Bingbot | GPTBot, PerplexityBot, ClaudeBot |
| Where they overlap | Crawlability, schema, speed and clean structure carry both. Skip them and neither one works. | |
GEO is not a replacement for technical SEO. It is what technical SEO was already pointing at. Fix the crawl, mark up the entity, answer early, and both surfaces improve on one commit.
This page runs the playbook: schema graph, answer-first FAQ, crawler rules and an llms.txt brief, all live on the URL you are reading. Nobody controls what a model quotes. The work removes every reason an engine would skip you.
The difference
Most work like this splits across a developer, an SEO consultant, a writer and an analyst. Every seam costs time and context.
| How it works | DevBehindYouOne operator | AgencyTeam of specialists | Separate freelancersHired per skill |
|---|---|---|---|
| Handoffs between build, SEO, content and data | None | Internal, but real | You manage them |
| Who writes the code that fixes an SEO problem | Me | A different team | Your developer, later |
| Capacity for very large scopes | Limited by design | High | Varies |
| Accountability when rankings move | One name | Shared | Nobody owns it |
Being straight: an agency wins on raw capacity. If your scope needs six people in parallel, hire the agency. If it needs one person who will not lose the thread between the code and the rankings, that is this.
Proof of work
Three flagship engagements. Every number traces to a deliverable or a GA4 property, and unconfirmed figures stay marked pending.
700%
Vision AI for manufacturing, needing visibility in classic search and AI answers at once, across every country they sell into. Competitor research first, then 240+ posts over six months mapped to real use cases. Leads started arriving from multiple countries.
Client · Jidoka Technologies
150+
Roughly 60 posts were scraped or not ranking, holding the domain back. Cleanup came before content. I audited every post against traffic, rankings and intent, cut what was hurting, then built the pipeline. One voice across all 150 that followed.
Client · Ohh My Brand
50+
B2B software, ranking inconsistently, invisible to AI answer engines, wanting to sell abroad. Ten weeks. One competitor report to find where rivals had claimed ground, then 50+ posts written for citeable answers. They surfaced in international results for the first time.
Client · Ariel Software Solutions
Those three are the written-up ones. The wider record runs to 12+ builds, 150+ strategies, 2,500+ content pieces and 250+ wireframes, most of it under NDA.
Why trust me
Straight answers and numbers you can check. Where a figure isn’t confirmed, it stays marked pending.
Full archive
This page is the short version. The main site carries every engagement in full, plus results, services and 14 templates you can buy outright.
FAQ
Direct answers, written to be quoted by an AI answer engine as easily as by a human skimming.
DevBehindYou is Ashutosh Sharma. I build web and mobile products, structure them for SEO and GEO, write the content that fills them, and read the analytics that prove it worked. 12+ builds, 150+ strategies, 2,500+ content pieces, 250+ wireframes. Most teams split that across four vendors and lose context at every handoff.
Full-stack web apps and marketing sites. React and Next.js with Node.js behind them, MongoDB, Supabase or Firebase for data, Flutter for apps, WordPress when a client’s team maintains the site. Most common jobs: a marketing site that has to rank, an internal CRM or dashboard, and migrations off legacy WordPress. Recent work: datastride.ai, plus two full-stack Next.js products with custom admin panels.
GEO is the practice of getting your brand surfaced and cited inside AI-generated answers on ChatGPT, Perplexity and Google AI Overviews, rather than only in blue-link results. Answer engines pull from structured, verifiable, entity-rich content, so the work is schema, entity signals, direct answer formatting and crawler configuration.
Classic SEO competes for a position in a list. GEO competes to be the source a model quotes. There is no rank to track, so you measure citations. The unit pulled is a passage, not a page. Entity clarity outweighs link volume. The technical foundations overlap almost completely.
Answer the question in the first two sentences of a section. Mark the page up so a machine can tell a person from a product from a service. Publish claims a model can check. Allow GPTBot, PerplexityBot and ClaudeBot in robots.txt. Add an llms.txt brief.
No handoffs. The person who audits your site is the person who fixes the code, writes the content and reads the analytics. Recommendations arrive with the commits that implemented them.
React and Next.js on the frontend, Node.js behind, Flutter for apps, WordPress where a client’s team maintains the site. Python, BigQuery, GA4 and Search Console for data. Screaming Frog for crawls, schema by hand. This page is plain HTML, CSS and JavaScript with no build step.
I focus on architecture, development, SEO and GEO. UI/UX is a working foundation rather than my headline craft, though 250+ wireframes have shipped for edtech, marketplace and real estate clients. For extensive original design I bring in a dedicated designer.
Yes, freelance and full-time both. Freelance covers web development, app development, SEO and GEO strategy, brand building and AI-SEO content. Send one message describing what you are building. I reply inside one business day with two or three observations about your site.
Yes. Based in India, working across US, Europe and Asia-Pacific hours, with overlap agreed at kickoff. Email gets a personal reply within one business day.
The DevBehindYou GitHub at github.com/DevBehindYou holds 25+ public repositories, including MDify, Atomic-Notes and timoglobe. The full DevBehindYou portfolio, with case studies and 14 templates, is at devbehindyou.vercel.app. Writing goes to Medium at @devbehindyou, and the same handle covers LinkedIn, X and YouTube.
Get in touch
Tell me what you are building and what is currently invisible about it. One business day to a reply.
Prefer email? devbehindyou@gmail.com · Or browse the DevBehindYou GitHub.
First call is free, and exists to scope the problem honestly, including telling you if you don’t need me